The publish APT appoints Darren Birch as Marketing & CRM Manager appeared first on TD (Travel Daily Media) Brand TD.
APT & Travelmarvel has introduced the appointment of acclaimed journey business marketeer, Darren Birch, to the position of Marketing & CRM Manager, UK & Ireland. Birch joined APT initially of December, and his rent marks the most recent funding in a strategic recruitment marketing campaign that has seen the river cruise, yachting and touring specialist develop its UK headcount by 30% in latest months.
Reporting to Katie Elson, Head of Marketing, Birch will oversee APT & Travelmarvel’s advertising and CRM staff day-to-day, bringing the operator’s dynamic B2B and B2C campaigns and a set of thrilling new product to market in 2024, and designing activations to construct model recognition and fairness.
With him, Birch brings a wealth of journey, cruise and agent-facing business expertise. His spectacular CV contains Sales Manager positions with Virgin Holidays, an eight-year tenure at Emerald Cruises as UK Brand Manager and Global Brand Manager, and, most not too long ago, an interim place with Travel Counsellors as Customer Marketing Manager.
With this mix of expertise, Birch has a eager understanding of the journey commerce’s distinctive advertising wants. Joining as APT prepares to launch its key Peaks exercise, Birch has hit the bottom working. His preliminary priorities are to make sure that APT & Travelmarvel’s valued companions achieve most profit from the best campaigns, incentives, tactical affords, belongings, and coaching; serving to brokers to optimise their gross sales, enhance buyer focusing on and retention, and develop the quantity and profitability of their river cruise and touring enterprise.
Birch and his staff will populate the APT Agent Club (www.APTAgentClub.co.uk) with supportive gross sales, advertising, digital and coaching supplies, as properly as preserving the Club’s neighborhood of brokers knowledgeable about fam journeys, incentives, and particular affords. Agents that haven’t already performed so ought to signal as much as the APT Agent Club in December to keep away from lacking sales-critical Peaks marketing campaign data and belongings.
Darren Birch mentioned: “Having watched APT evolve from a newly launched brand in the UK into a major player in the cruise and touring arena, I am excited to have joined such an ambitious and dynamic company. The Marketing & CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment that APT & Travelmarvel is making into the diversity of its product, the elevation of its fleet, and the quality of support for the trade. I can’t wait to play my part in APT’s impressive trajectory towards becoming a household name.”
The publish APT appoints Darren Birch as Marketing & CRM Manager appeared first on Brand TD.
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